Employers Must Embrace Flexibility

November 23, 2011


If most of Australians want flexibility and if you’re an organisation that you’re considering or only partially offering it, then you could potentially miss massive opportunities to position yourself as an Employer of Choice to attract and retain the best talent to your organisation.

According to a recent study, 95% of Australians would prefer to work less than 30 hours per week. Let’s consider that, that is almost everyone would prefer to work less. What would you do with that extra time? Do you think you’d be more productive if you had less time at work to complete your tasks? Flexibility is not just about working less, but can also be about working at different times and locations. Flexibility means different things to different people. For example, picking up the kids from school, working from home, starting early and finishing early etc. The list is endless! Those employers who understand the importance placed on balancing work, family and life by Australians, are putting themselves in the best position to attract and retain much needed talent.

Let’s imagine that an applicant is considering joining a company that offers the same level position, however one offers flexibility and one doesn’t. Although some candidates will be attracted to remuneration, often cases, it’s the flexibility that is driving these hiring decisions. If a candidate knows that they won’t have to work excessive overtime, weekends or they can take off some time during the day for personal matters and make it up later, these are all very attractive benefits to candidates. In particular, this flexibility it essential for some, including mothers, older workers and students.

To remain competitive, employers must continue to offer and promote flexibility to ensure that they tap into Australian jobseekers who are constantly revealing that this is one of the top drivers for selecting an employer.

For more information about the research, check out – http://www.hcamag.com/newsletter/content/120181/

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